
Like the new logo ?
Its for the t-shirts for our 147 mile bike ride across the North of England in July to raise funds for Wheatfields Hospice in memory of our close friend Chris who died from a brain tumour back in March full story here.
“But what is it ?” I hear you all scream.
So I put on my best Brian Sewell air of arty-farty superiority and I explain in the most condescending tone possible thats firstly it has three zones representing the three days that the bike ride will take, which isn’t exactly true as we’ll be lucky to fit two and a half days in, but still.
The line across the three zones represents a remarkably accurate pictogram of the hill profiles that we climb and descend as we make our weary way across the top of England, I haven’t shown this logo to the lads yet and I don’t intend to until we actually get to the start line, if I showed them that profile line now then I’d be the only one on the start line on July 17th.
The logo also cleverly serves as a route map to any who will get lost, all you have to do if you are lost on a moortop somewhere is to stop a local person and ask them what day it is and with this information you can indicate the relevant box and ask them to point to where on the route you are right now.
I think of everything me.
PS, on one sleeve of the t-shirt will be my very own design logo that goes on everything I do like this, its the logo of the design studio that I have built inside my wildest dreams, the design studio with the name ‘kincats, for that is what the sneering dog is saying…
I only have 27 of these t-shirts to make…
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